#57 – The MLM Mindset: A Former MLM Coach & Top-Tier Earner Blows The Whistle | Jennifer Rajala – Part 1 of 2

Jennifer Rajala’s TikTok page reads: “For 8 years I was deep in two MLM CULTs. I got people in, now I help them GTFO.” In part one of a two-parter, former MLM Coach, Jennifer Rajala, sits down with Candice to share her story.

When Jennifer was pregnant with her second child, she left behind a career in social work to join the world of multi-level marketing. After a few years of high-minded hustle, she became a top-tier earner and was offered coveted White Mercedes status as an Arbonne rep. But despite her continual hard work (and the literal street cred) life as a successful MLM’er didn’t pan out as promised. So she doubled down, expanding into the world of MLM Coaching.

Jennifer was soon invited to join the 100K Inner Circle at Rank Makers, a culty collective of network marketing entrepreneurs who follow the daily-drop guidance of MLM Power Coach, Ray Higdon. Jennifer shares how her journey in the world of MLM had her hustling nonstop, perpetually leveling-up but continually unable to deliver consistent results for herself or her clients. She describes the slow burn indoctrination of MLM ‘cult’ure and how fixation on personal mindset kept her from seeing the many flaws inherent in the so-called business model. What happens when the world of multi-level marketing collides with status-driven power coaching? Even more people get taken advantage of.

A few high-earning online consultants make bank through exploitative labor practices, teaching others how to employ the same hyper-capitalistic predatory sales practices that they themselves engage in. And all of this is in service to an industry with a 97-99% failure rate. Jennifer offers us a brave and unabashed peek behind the curtain.

Jennifer Rajala graduated from Michigan State University with a BS in Social Sciences & Criminal Justice. Before she was involved with MLM, she worked for State Government investigating cases of child abuse & neglect. Immediately after exiting the world of MLM & Coaching, she began speaking out as a very vocal anti-MLM activist through podcast appearances and on TikTok and Instagram. She currently works for two different non-profits (both helping kids) and loves being active in her community without feeling like she has to recruit everyone. She lives in Michigan with her husband Derek and their three daughters. She loves creating content, speaking, educating, and being a voice for others. She hopes to write a memoir or a book one day and do something with kids to help them to learn about coercive control.

Instagram: @jennifer.rajala | Tiktok: @jennifer.rajala

The stories and opinions shared in this episode are based on personal experience and are not intended to malign any individual, group, or organization.

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