Parasocial Relationships – Empathy & Influence In A Digital Age
Hey y'all. I'm back with another episode of Subject To Change. A parasocial relationship is the one-sided connection we feel to a leader, influencer, or public figure whom we’ve never met in person (and/or with whom we've had limited contact). Thanks to the internet, parasocial interactions are more common than ever, and they can influence our thoughts, feelings, and behavior. In this episode: I describe the parasocial bond, how it develops,...