DD#45 – The Science of Compliance: 7 Principles of Persuasion
Tracy & I are back with another episode of Deconstructing Dogma. This week, we dig into the research of Dr. Robert Cialdini and his book Influence: The Psychology of Persuasion. Some consider it a research-based marketing manual for folks looking to close the deal, but it's also an insightful deconstruction of how exactly persuasion leads to the loss of personal agency... and the sorts of dynamics we've been talking about over the course of...